Digital marketing utilizes online channels such as social media, search engines, email, and websites to promote products or services. It encompasses various strategies like search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising. The goal is to connect with target audiences, drive traffic, and generate leads or sales. Analyzing data and metrics is crucial for optimizing campaigns and improving overall performance. As technology evolves, digital marketing continues to adapt, offering businesses effective ways to reach and engage their audiences in the digital landscape.